How Nike made John Lennon
cool while Yoko Ono helped them get back at the
Somewhere in the early 90's of the last century, Nike had this great commercial. It showed images of professional and amateur athletes working out, with some of the best athletes of that time, like Michael Jordan, Scottie Pippen and athlete Ben Johnson.
The commercial lasted for over a minute and is even noticed on IMDB as a short film. For me it was an introduction to the music of John Lennon, whose song Instant Karma fitted the footage perfectly! There you have two of the biggest stars of the NBA stretching on a concrete outdoor basketball court, with John Lennon singing ' who on earth you think you are - a superstar?'
At that time, and please note this is Pre-Google and I was late on my basic pop music knowledge, I still had to find out John Lennon was a (former) Beatle. Later I learned the song Instant Karma was extra powerful as Nike had used the Beatles Song 'Revolution' for a previous ad, without permission, ans lost big time in the followong lawsuit. All rights to the John Lennon song belonged to his widow Yoko Ono who had no problem with sticking it to the 3 other Fab Four members by helping Nike. Nike got an athlete's revenge and 25 years later I got a pair of black Nike Air Huarache, the shoe advertised in this commercial.
All of this came to mind when I saw that there's a John Lennon best of coming in Octobre. Pre-order that if you wish, but first enjoy the commercial one more time!